The New Rules of Marketing - Viral Marketing - Part 3 of 4
Tuesday, February 5th, 2008Add to del.icio.us

I’m going to throw my iPod in my Blendtec blender.
None of us can deny the iPod is a beautiful piece of technology. In fact some of us may even have emotional attachments to the iPod. It contains our favorite music, and that music makes us feel a certain way.
So when Tom Dickson founder of Blendtec painfully put his own iPod into his blender and filmed it, the impact was pretty amazing. Not just because of his connection to his iPod, but because Tom Dickson will blend just about anything to prove that his blender is the top of the line of blenders. Tom actually puts on an amazing online show called “will it blend”. So far, Tom has blended golf balls, marbles, cubic zirconia, credit cards, Barbie dolls, a video camera … and well, you get the picture. (more…)

