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I’m going to throw my iPod in my Blendtec blender.

None of us can deny the iPod is a beautiful piece of technology. In fact some of us may even have emotional attachments to the iPod. It contains our favorite music, and that music makes us feel a certain way.

So when Tom Dickson founder of Blendtec painfully put his own iPod into his blender and filmed it, the impact was pretty amazing. Not just because of his connection to his iPod, but because Tom Dickson will blend just about anything to prove that his blender is the top of the line of blenders. Tom actually puts on an amazing online show called “will it blend”. So far, Tom has blended golf balls, marbles, cubic zirconia, credit cards, Barbie dolls, a video camera … and well, you get the picture. (more…)

Could it be true in the world of cell phone, TV advertisements, blogs, forums, RSS feeds and pod casts that 90% of Internet users and 56% of all Americans still rely on email as their main way of communicating with other individuals. Americans send over 2.4 trillion emails a year. Still, if you use emailing as a marketing tool, you are fighting a battle that may do more harm to your business than good if you are not diligent in following the new rules of email marketing.

In this article, I discuss the ways email marketing has changed, as well as how important it is to engage your customer. You will learn how to actually help your customers benefit from your emails and avoid hammering them over the head to use your products or services. (more…)

Last Month we discussed the power of community and some of the ways that businesses can increase their profits and lower cost at the same time. One of the main topics was the power of online forums. We took our own advice, and we have modified our forums to allow members to assign areas of expertise under their avatar. We have also implemented a value system where individuals posting questions can assign different point values to the questions. When an expert answers questions, the individual can choose what he thinks is the best answer and award the points (or kudos on our site) to the expert with the best answer. (more…)

Gone are the days of simple marketing where you could depend on a radio spot or a television commercial to sell your product or service. Our filtering system has become amazingly adept at maneuvering through the massive amount of information overload advertisers thrust upon us daily. We have become desensitized through repetition and have changed the ways that we make our purchases. (more…)